• Palgrave Macmillan
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Jorge M. Olivera-Castro

JORGE M.OLIVERIA CASTRO is an Associate Professor of Psychology at the University of Brasilia, Brazil. He is a graduate of the University of Brasilia (Psychologist and Masters) and Auburn University (PhD). His research interests lie in the experimental analysis of behaviour and in the application of learning and behavioural economic principles to the analysis of consumer behaviuor.


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The Behavioural Economics of Brand Choice

Palgrave Macmillan
Understanding consumer choice is central to modern marketing, thought and practice. This volume presents a ground-breaking approach to the analysis of brand...
Jorge M. Olivera-Castro

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