• Palgrave Macmillan
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Josep Francesc Valls Giménez

JOSEP FTANCESC VALLS GIMÉNEZ is a professor in the Department of Marketing Management at ESADE Business School, Spain. He was an economic journalist until 1990 and the founder and Director of the Tourism Management Center at ESADE until 2004. He was also the creator of the International Tourism Center at ESADE from 2010 and has published 12 books on management.


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Beyond the Low Cost Business
Rethinking the Business Model

Palgrave Macmillan
Will the second decade of the 21st Century see the end of the low-cost phenomenon? It will certainly not be easy for European consumers to stop demanding the...
Josep Francesc Valls Giménez

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