• Palgrave Macmillan
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Keith Dinnie

Dr KEITH DINNIE has lectured and consulted widely in the UK, Europe and Asia. He has taught on the Strathclyde International MBA, a world-class programme offered by one of the few business schools in the world to hold triple accreditation from AMBA, EQUIS, and AACSB. His research and consultancy work includes projects conducted on behalf of William Grant& Sons, Euro RSCG advertising agency, Landor Associates, Burson-Marsteller, Diageo, Halifax Bank of Scotland, and the Trade Council of Iceland. He is a popular seminar presenter and has delivered workshops and seminars for participants from organizations such as Heineken, Sara Lee, Sony Pictures Home Entertainment, Sofitel Hotels, SC Johnson, and Reckitt Benckiser, and the Trade Council of Iceland.


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City Branding
Theory and Cases

Palgrave Macmillan
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and...
Keith Dinnie

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