• Palgrave Macmillan
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Laurent Flores

Laurent Flores is Founder of CRM Metrix, a Digital Marketing Analytics Company which is now part of MetrixLab, where he advises international brands on their digital strategy and marketing development and ROI. He has written for and advised publications including La Tribune, Marketing Magazine, LCI (TV), the NY Times, and websites such as Imediaconnection.com. He speaks regularly at both academic and business conferences such as AMA, Admap, ARF and ESOMAR.

As well as his business profile, Laurent Flores holds a PhD in marketing and teaches at INSEEC Business School, Paris. He has been a permanent Professor at Fordham University New York, Université Paris II Panthéon-Assas, and a Visiting Professor at HEC Paris and EADA. He sat on the advisory board for numerous professional associations, including ESOMAR (worldwide leading marketing research association) and was elected for the first elected Board of Directors of WOMMA, the Word of Mouth Marketing Association (2006). He is currently on the board of Adetem, the French Marketing National Association.

Works

cover Buy
How to Measure Digital Marketing
Metrics for Assessing Impact and Designing Success

Palgrave Macmillan
Digital marketing has become a necessity for almost all companies and organizations across the globe. However, few companies measure the effectiveness of their...
Laurent Flores

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