• Palgrave Macmillan
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Leonard Lynn

LEONARD LYNN is Professor of Management Policy at Case Western Reserve University, USA. He is the author of two books and more than 50 academic articles on technology policy and management. Lynn is a past president of the Association of Japanese Business Studies, member of the American Advisory Committee of the Japan Foundation, and serves on the editorial boards of several journals.


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Strategic New Product Development in the Global Economy

Palgrave Macmillan
New product development is not just about creating successful new products. It is about creating new products that will help companies succeed in the global...
Leonard Lynn

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