• Palgrave Macmillan
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Lisa Nirell

Lisa Nirell is Chief Energy Officer of EnergizeGrowth® LLC. She has helped B2B companies grow customer mindshare and market share since 1983. As a strategic growth expert and keynote speaker, Lisa has worked with hundreds of entrepreneurs, as well as Wells Fargo, Sony, Microsoft, OppenheimerFunds, and BMC Software. Within two years, she helped her clients generate $84M in new business. Lisa is a sought-after speaker for entrepreneur groups and leaders worldwide. Lisa is an award winning columnist and expert blogger for Fast Company, and the author of Energize Growth NOW: The Marketing Guide to a Wealthy Company. She has been featured in U.S. News and World Report, American Express OPEN, and ComputerWorld.

Works

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The Mindful Marketer
How to Stay Present and Profitable in a Data-Driven World

Palgrave Macmillan
Today's marketers face a perilous journey. Thanks to new buyer dynamics, a boardroom-level obsession with marketing ROI, and 'big data' driven decision...
Lisa Nirell

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