• Palgrave Macmillan
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Lisa Qixun Siebers

LISA QIXUN SIEBERS is a senior lecturer in International Business at Birmingham City University, UK. She started her academic career at the University of Brighton, UK, where she gained a PhD in Business. Dr. Siebers holds an MBA from Leeds University Business School, UK and a BA in Economics completed in China. Her commercial experience is in marketing and sales in China.


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Retail Internationalization in China
Expansion of Foreign Retailers

Palgrave Macmillan
As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides...
Lisa Qixun Siebers

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