Liz Nickles

Liz Nickles is a nationally recognized expert in strategic marketing and brand development.  She co-founded a research firm, Nickles & Ashcraft, that pioneered the assumptions about women in the workplace and teens in the twenty-first century.  She has held senior leadership roles in companies including Credit Suisse First Boston, Mattel, FTI Consulting, and several major ad agencies and is the recipient of numerous awards for creativity and marketing.  She is the author of twelve books, including Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace, and is currently President of Black Label Brand Development, a bespoke brand advisory firm in New York and London.  


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Liz Nickles

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Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace

Liz Nickles with Savita Iyer
Palgrave Macmillan Trade

Branding has become ubiquitous, with new brands becoming word-of-mouth successes literally overnight, and many welcome the easy familiarity they bring to daily...


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