• Palgrave Macmillan
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Marcus van Dijk

MARCUS VAN DIJK is a marketing consultant and speaker holding a M.Sc. from the University of Kalmar, Sweden and Otterbein College, USA. He has, amongst other things, participated in a research project that studies the internationalization process of small and medium size export firms in Sweden. He has also worked as tutor for marketing students at the University of Kalmar.


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Sensory Marketing

Palgrave Macmillan
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary...
Marcus van Dijk

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