• Palgrave Macmillan
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Marcus van Dijk

MARCUS VAN DIJK is a marketing consultant and speaker holding a M.Sc. from the University of Kalmar, Sweden and Otterbein College, USA. He has, amongst other things, participated in a research project that studies the internationalization process of small and medium size export firms in Sweden. He has also worked as tutor for marketing students at the University of Kalmar.

Works

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Sensory Marketing

Palgrave Macmillan
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary...
Marcus van Dijk

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