• Palgrave Macmillan
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Mark Ingwer

Mark Ingwer is the founder and managing partner of an international market research firm, Insight Consulting Group. His consulting work has been featured in Business Week, New York Times, Crain’s, Brandweek, Chicago Tribune, Chicago Sun-Times, Admap, Bloomberg Markets, Product Management Today, Marketing News, and Advertising Age. He is a former adjunct professor at Northwestern Kellogg school of Management. His firm’s research methodology appeals to corporations in multiple industries, including entertainment, consumer goods, retail and healthcare. He has dedicated himself to studying and practicing in both psychology and business. These disciplines provide the basis for a vantage point that contrasts with other business writers or leaders who focus on one niche or area of expertise. Ingwer holds a Ph.D. in Psychology from New York University and a certificate in marketing from the Wharton School at University of Pennsylvania. As a consumer psychologist and market researcher, he has had the opportunity to work with thousands of consumers and business professionals face-to-face.

Works

cover Buy
Empathetic Marketing
How to Satisfy the 6 Core Emotional Needs of Your Customers

Palgrave Macmillan
In today's competitive and global marketplace, it is becoming increasingly essential for companies and brands to understand why customers buy—or don't...
Mark Ingwer

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