Mark Loparco

Alan Gershenfeld is a full-time writer/producer for the interactive entertainment industry and former Senior Vice President of Activision.

Mark Loparco is an interactive designer, producer and programmer and former Senior Producer at Disney Interactive.

Cecilia Barajas is a software consultant who has worked on hundreds of games, providing creative and production guidance in addition to game design.

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Game Plan

Alan Gershenfeld, Mark Loparco, and Cecilia Barajas
St. Martin's Griffin

The $20 billion computer and video gaming business is the fastest-growing entertainment medium in the world---on track to surpass both the movie and record...

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