• Palgrave Macmillan
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Mary Bergstrom

Mary Bergstrom is the founder of the Bergstrom Group, a consumer insights and trends consultancy that helps global brands understand and connect with Chinese consumers. She has been featured by media including NPR's Marketplace; The Associated Press; Ad Age; Marketwatch; and Women's Wear Daily. Bergstrom leads consumer studies and provides executive trainings for organizations including Omnicom, Bosch, the American Chamber of Commerce, and LVMH.

Works

cover Buy
All Eyes East
Lessons from the Front Lines of Marketing to China's Youth

Palgrave Macmillan
An insightful look at the world’s single largest consumer market—China’s nearly 500 million youth—and how they will change global marketing forever...
Mary Bergstrom

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