MAURICE SAATCHI graduated from the London School of Economics with first class honours. With his brother Charles Saatchi he established first Saatchi and Saatchi and then M&C Saatchi. He was made a life peer in 1996 and serves as part of the House of Lords Conservative Party.
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The principles of creativity in stunningly simple words and pictures by the man behind the world’s most successful advertising agency
How did two wheels...