Michael Braungart



Michael Braungart is a chemist and the founder of the Environmental Protection Encouragement Agency (EPEA) in Hamburg, Germany. Prior to starting EPEA, he was the director of the chemistry section for Greenpeace. Since 1984 he has been lecturing at universities, businesses, and institutions around the world on critical new concepts for ecological chemistry and materials flow management. Dr. Braungart is the recipient of numerous honors, awards, and fellowships from the Heinz Endowment, the W. Alton Jones Foundation, and other organizations.


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William McDonough TED Talk

Watch this video to hear author and designer William McDonough speak on the wisdom of designing from Cradle to Cradle at a TED Conference. Green-minded architect and designer McDonough asks what our buildings and products would look like if designers took into account "all children, all species, for all time."

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Cradle to Cradle
Cradle to Cradle

William McDonough and Michael Braungart
North Point Press

A manifesto for a radically different philosophy and practice of manufacture and environmentalism "Reduce, reuse, recycle" urge environmentalists; in other...


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