• Palgrave Macmillan
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Michele Fioroni

MICHELE FIORONI is a highly respected academic who also consults with companies in Italy. Michele has written two books prior to Brand Storming. They are The New Frontiers of Marketing Distribution, and The Experience of Shopping.


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Brand Storming
Managing Brands in the Era of Complexity

Palgrave Macmillan
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of...
Michele Fioroni

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