• Palgrave Macmillan
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Mike Faulkner

Mike Faulkner is a regular writer for the Institute of Professional Sales.

Works

cover Buy
Sense and Respond
The Journey to Customer Purpose

Palgrave Macmillan
The authors argue that lean production should be driven by the desire to achieve optimal customer service by sensing and responding to the customer. The...
Mike Faulkner

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