• Manchester University Press
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Nigel A. Jackson

Nigel A. Jackson is Senior Lecturer in Public Relations at Bournemouth University.


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The Marketing of Political Parties
Political Marketing at the 2005 General Election

Manchester University Press
What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study,...
Nigel A. Jackson

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