• Palgrave Macmillan
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Octavio A. Carranza Torres

Octavio Carranza is with the School of Business Administration, Panamerican University, Mexico.


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The Bullwhip Effect in Supply Chains
A Review of Methods, Components and Cases

Palgrave Macmillan
This is the first book entirely devoted to analyzing the "bullwhip effect". It examines in depth all the problems associated with the bullwhip effect, its...
Octavio A. Carranza Torres

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