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Peter Coughter

Related: Marketing & Sales, Palgrave Business, Supplemental Reading in Economics, Business and Management, Advertising Age Series

Peter Coughter is a Professor at the prestigious VCU Brandcenter at Virginia Commonwealth University and President of Coughter & Company whichconsults with leading advertising agencies around the world.His clients include: Crispin Porter + Bogusky, DDB, Cramer-Krasselt, Dentsu, GSD&M, Goodby Silverstein, JWT, Leo Burnett, Publicis, Y&R McKinney and many others. Peter was a Founder and President of Siddall, Matus & Coughter, one of the Southeast’s most respected agencies. He lives in Richmond, Virginia.

Works

Hardcover : 28.00 Buy

The Art of the Pitch

Persuasion and Presentation Skills that Win Business

Peter Coughter
Palgrave Macmillan

An advertising expert shows agencies everywhere how to develop the perfect pitch to win new business and sell their ideas to clients the first time.

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