• Palgrave Macmillan
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Philippe Lasserre

Philippe Lasserre is Emeritus Professor of Strategy and Asian Business at INSEAD in Singapore.


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Strategies for Asia Pacific
Building the Business in Asia, Third Edition

Palgrave Macmillan
First published in 1995, Strategies for Asia Pacific has established itself as the leading book on strategic analysis related to firms, markets, business...
Philippe Lasserre

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