• Palgrave Macmillan
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Pierre-Louis Dubois

PIERRE-LOUIS DUBOIS is professor at Université Panthéon-Assas Paris, France, founding editor of the journal Recherches et Applications en Marketing and a consultant to major companies.

ALAIN JOLIBERT is professor of Marketing at Université Pierre Mendes, Grenoble, France, a leading figure in the Association Française de Marketing and editor of the French journal Recherches et Applications en Marketing.

HANS MÜHLBACHER is professor of Business Administration at Leopold-Franzens-University, Innsbruck, Austria. He has been visiting professor at many institutions in France and the US, is a former President of the European Academy of Marketing, and is a consultant to major firms.

LAURENT FLORES is the founder of CRMMETRIX, a company that specializes in measuring websites effectiveness and developing innovative customer-listening solutions for Fortune 500 companies worldwide from its New York, Cincinnati, Paris and Singapore offices. Dr. Florès holds a PhD in Marketing, and is currently an associate professor of Marketing at Université Paris II (Panthéon-Assas).


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Marketing Management
A Value-Creation Process

Palgrave Macmillan
Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire...
Pierre-Louis Dubois

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