• Palgrave Macmillan
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Rijn Vogelaar

RIJN VOGELAAR is CEO of Blauw Research. His academic background includes degrees in social psychology and psychological methodology from Amsterdam (University of Amsterdam) and Leeds. He has published in the Journal of Social Psychology and he has over 15 years of experience in market research and customer relations.


cover Buy
The Superpromoter
The Power of Enthusiasm

Palgrave Macmillan
With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not...
Rijn Vogelaar

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