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The definitive guide to becoming a successful freelance writer, now in an updated and expanded third edition Secrets of a Freelance Writer has long been the...
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account...
Robert Bly tells you how to tap into the lucrative but lesser-known markets of commercial writing. This is a new, completely revised edition of a book that is...
Today the telephone can supplement-in some cases even replace-traditional means of marketing and selling. This guide shows how to generate more leads, sales,...
If you sell any kind of service, whether professional, personal, or technical, this book will give you the information you need to bring in large numbers of...
A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention...