Ron Willingham

Ron Willingham is the chairman of Integrity Systems, an international sales- and customer-service training firm. He is the author of seven books, including Hey, I'm the Customer, Integrity Selling, When Good Isn't Good Enough, and The Best Seller. He lives in Phoenix, Arizona.

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The People Principle

Ron Willingham
St. Martin's Griffin

In the last decade, billions of dollars have been spent on process improvement and reorganization, most of which generally failed to achieve the desired...

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