• Palgrave Macmillan
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Savita Iyer

Liz Nickles is a nationally recognized expert in strategic marketing and brand development.  She co-founded a research firm, Nickles & Ashcraft, that pioneered the assumptions about women in the workplace and teens in the twenty-first century.  She has held senior leadership roles in companies including Credit Suisse First Boston, Mattel, FTI Consulting, and several major ad agencies and is the recipient of numerous awards for creativity and marketing.  She is the author of twelve books and is currently President of Black Label Brand Development, a bespoke brand advisory firm in New York and London.  

Savita Iyer has written for a range of business and financial publications including Investment Advisor magazine, BusinessWeek and Thomson Reuters' International Financing Review.

Works

cover Buy
Brandstorm
Surviving and Thriving in the New Consumer-Led Marketplace

Palgrave Macmillan
Branding has become ubiquitous, with new brands becoming word-of-mouth successes literally overnight, and many welcome the easy familiarity they bring to daily...
Savita Iyer

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