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Savita Iyer

Savita Iyer is the author of Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace and has written for a range of business and financial publications including Investment Advisor magazine, BusinessWeek and Thomson Reuters' International Financing Review.

BOOKS BY THE AUTHOR

Branding has become ubiquitous, with new brands becoming word-of-mouth successes literally overnight, and many welcome the easy familiarity they bring to daily life. But now brand proliferation...

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