Simon Mainwaring is founder and President of We First, a brand consulting firm that helps companies use social media to build communities, profits and positive impact. An award-winning advertising creative director, influential blogger and international speaker, he is a member of the General Mills Digital Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, Ad Age’s Power150 and is an Expert Blogger for Fast Company.
Simon Mainwaring talks about We First
Simon Mainwaring discusses his new book We First.Share This
We First: How Brands and Consumers Use Social Media to Build a Better World
St. Martin's Press
St. Martin's Griffin
Named Strategy + Business best marketing book of 2011
Combining social media tools with socially conscious brands, the two major trends shaping tomorrow's consumer climate, Simon Mainwaring...