• Palgrave Macmillan
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Susan Dann

STEPHEN DANN is Senior Lecturer in Marketing at the Australian National University College of Business & Economics, Canberra, Australia. SUSAN DANN is now a freelance writer and consultant, having previously held many academic posts in Australia and served as Director of the Australian Marketing Institute.


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Theory and Application

Palgrave Macmillan
A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary...
Susan Dann

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