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Teemu Moilanen

Related: International Business, Marketing

TEEMU MOILANEN is a place branding specialist. He has performed several international research and development projects in place branding in national -, city- and tourism resort levels. He has been nominated as the leading specialist in the field by ministry of Foreign Affairs of Finland and the Finnish Tourist Board, and is currently working as an Advisor and key author of the Development Programme of the Nation Brand of Finland, issued by the government of Finland. Moilanen has extensive experience in tourism destination branding and development in several countries in the world, and during more than a decade has been involved in developing strategic Master Plans of several leading tourism destinations. Moilanen is also a seasoned speaker in seminars and international conferences related to destination branding.Currently Moilanen is the Chairman of the Board and Principal Lecturer of the first and largest Master level programme of Hospitality Management in Finland, at HAAGA-HELIA University of Applied Sciences, and works as the CEO of Imagian Ltd, a consultancy company specializing in Place Branding.

Works

Hardcover : 59.00 Buy

How to Brand Nations, Cities and Destinations

A Planning Book for Place Branding

Teemu Moilanen and Seppo Rainisto
Palgrave Macmillan

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of...

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