• Palgrave Macmillan
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Tim Calkins

Tim Calkins is clinical professor of marketing at Northwestern University’s Kellogg School of Management and co-academic director of Kellogg’s branding program. He is the managing director of Class5 Consulting, a marketing strategy firm and has been quoted in Businessweek, Newsweek, the Financial Times, The Wall Street Journal and The New York Times. He lives in Evanston, IL.

Works

cover Buy
Defending Your Brand
How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks

Palgrave Macmillan
The EMM Marketing Book of the Year, 2013 Anyone with a successful business can be certain of one thing: competitors are looking for opportunities to attack. As...
  Bonus
cover Buy
Breakthrough Marketing Plans
How to Stop Wasting Time and Start Driving Growth

Palgrave Macmillan
Breakthrough Marketing Plans shows people how to cut through the clutter and create a marketing plan that will drive sales and build a strong brand. People...
Tim Calkins

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