• Palgrave Macmillan
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Tim Calkins

Tim Calkins is clinical professor of marketing at Northwestern University’s Kellogg School of Management, where he teaches marketing strategy and branding.  He is co-academic director of Kellogg’s branding program.  Tim received the 2006 Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at the Kellogg School of Management. 

He is the author of numerous teaching cases and co-editor of Kellogg on Branding.  He consults with leading companies around the world on marketing strategy and branding issues.

Prior to joining Northwestern, Tim was a marketing executive at Kraft Foods, where he managed brands including Taco Bell, DiGiorno, Parkay Margarine, A.1. Steak Sauce, Kraft BBQ sauce and Miracle Whip.

Works

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Breakthrough Marketing Plans
How to Stop Wasting Time and Start Driving Growth

Palgrave Macmillan
Breakthrough Marketing Plans shows people how to cut through the clutter and create a marketing plan that will drive sales and build a strong brand. People...
Tim Calkins

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