• Palgrave Macmillan
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Toni Hilton

TONI HILTON is an Associate Professor of Marketing and Head of Unitec Business School, New Zealand.


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Services Marketing
Text and Cases

Palgrave Macmillan
Marketing is crucial in any industry: for service based organizations it's absolutely critical. This textbook looks at the issues, models and theories behind...
Toni Hilton

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