• Palgrave Macmillan
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Tony Ellson

Tony Ellson is a Professional Manager, Industrial Consultant and Lecturer who has held executive Board positions in European and UK companies.


cover Buy
Culture and Positioning as a Determinant of Strategy
Personlity and the Business Organization

Palgrave Macmillan
Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the...
Tony Ellson

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