• Palgrave Macmillan
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Vistoria K. James

VICTORIA JAMES is a Lecturer in Marketing and Strategy. Her research interests lie in the application of behavioural psychology to consumer choice models. Her undergraduate work was at the University of Birmingham and she has also graduated from Cardiff University (Postgraduate Diploma) and Keele University (PhD Management).


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The Behavioural Economics of Brand Choice

Palgrave Macmillan
Understanding consumer choice is central to modern marketing, thought and practice. This volume presents a ground-breaking approach to the analysis of brand...
Vistoria K. James

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