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William D. Crano

William D. Crano Mathieu Young

Dr. William D. Crano is a professor of psychology at Claremont Graduate University, an American Psychological Association and Association for Psychological Science fellow, and a former NATO senior scientist. He is the author of The Rules if Influence. He is married with three children and lives in California.

BOOKS BY THE AUTHOR

The Rules of Influence

William D. Crano

“Look out, Goliath—David has a training manual! . . . One of the best books on social psychology ever written.”---Daniel Gilbert, New York Times bestselling author...

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