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William Poundstone

William Poundstone Russel Taylor

William Poundstone is the bestselling author of more than a dozen nonfiction books, including Fortune's Formula, Gaming the Vote and Priceless. His books Labyrinths of Reason and The Recursive Universe were both nominated for the Pulitzer Prize.

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  • The Magic Number - William Poundstone

    William Poundstone discusses charm prices and the mysterious allure of 99 cents.

  • Menu Psych - William Poundstone

    William Poundstone explains the hidden psychology of restaurant menus.

  • Flipping on eBay - William Poundstone

    William Poundstone explains the psychological trick of anchoring and how it works on eBay.

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BOOKS BY THE AUTHOR

Priceless

William Poundstone

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs...

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Gaming the Vote

William Poundstone

At least five U.S. presidential elections have been won by the second most popular candidate, but these results were not inevitable. In fact, such an unfair outcome need never happen again, and...

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Fortune's Formula

William Poundstone

In 1956 two Bell Labs scientists discovered the scientific formula for getting rich. One was mathematician Claude Shannon, neurotic father of our digital age, whose genius is ranked with Einstein's....

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