William Poundstone

William Poundstone
Russel Taylor

William Poundstone is the bestselling author of more than a dozen nonfiction books, including Fortune's Formula, Gaming the Vote and Priceless. His books Labyrinths of Reason and The Recursive Universe were both nominated for the Pulitzer Prize.


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Flipping on eBay - William Poundstone

William Poundstone explains the psychological trick of anchoring and how it works on eBay.

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Menu Psych - William Poundstone

William Poundstone explains the hidden psychology of restaurant menus.

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The Magic Number - William Poundstone

William Poundstone discusses charm prices and the mysterious allure of 99 cents.

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Priceless

William Poundstone
Hill and Wang

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to...


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Gaming the Vote

William Poundstone
Hill and Wang

At least five U.S. presidential elections have been won by the second most popular candidate, but these results were not inevitable. In fact, such an unfair...


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Fortune's Formula

William Poundstone
Hill and Wang

In 1956 two Bell Labs scientists discovered the scientific formula for getting rich. One was mathematician Claude Shannon, neurotic father of our digital age,...


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