• Palgrave Macmillan
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Yves Doz

Yves Doz edited Marking Enterprise from Palgrave Macmillan.


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Marking Enterprise
Business Success and Societal Embedding

Palgrave Macmillan
Based upon the experience of very successful and unconventional firms the authors put forward a new framework for linking strategy and positioning to social...
Yves Doz

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