• Palgrave Macmillan
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Defending Your Brand




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Kirkus Reviews calls Defending Your Brand "an eyeopening book, sometimes shocking in its straightforwardness." Read the review here.

Video

Defending Your BrandDefending Your Brand

Tim Calkins talks about his new book, Defending Your Brand. Listen to Tim explain the intricacies of how brands need to defend against competitors and discuss key strategies.

Watch Video (Duration: 1:16)

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