As Susan Hirshman sees it, the rules of successful dieting are the same rules that apply to successful money management. In this upbeat and informative guide she offers women a 3-phase personalized plan that follows common dieting programs to help them understand their finances.
The structure of the book is consistent with that of a typical diet book - it includes an evaluation phase, an induction phase, and a maintenance regimen. Susan offers specific advice on topics that matter most to women including how to develop realistic and attainable goals, how to make smart financial decisions, how to determine the best way to invest based on a reader’s 'investment personality’, and how and when to get professional help from a financial advisor all while relating it back to a theme that practically every woman has experienced at least once in her life – dieting!.
Susan's program completely removes the intimidation factor that often accompanies the words ‘personal finance' and 'investing’ and provides women with all the information they need to take control of their financial situations once and for all.
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“Imagine a banker with world-class credentials sitting down at your kitchen table to hold your hand, offer you tea and sympathy, and set up your financial life, savings, retirement, and insurance . . . and the detailed goals quiz alone is worth the book price.”—New York Post
“Hirshman’s advice is sound and far from watered down for the female audience.”—Forbes.com
“By recasting investment decisions into a more familiar realm, Susan Hirshman shows that demystification by analogy really works, and your assets will be the major beneficiary.” —Derrick Niederman, author of Number Freak
Susan L. Hirshman was a managing director at a top global financial institution for most of her career. She holds an M.B.A. from Baruch College and is a Certified Public Accountant, a Certified Financial Planner, a Chartered Life Underwriter, and a Chartered Financial Analyst. She lives in Manhattan.
Susan L. Hirshman
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