The Neuro Revolution

How Brain Science Is Changing Our World

Zack Lynch with Byron Laursen

St. Martin's Griffin

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Neurotechnology---brain imaging and other new tools for both understanding and influencing our brains---is accelerating the pace of change almost everywhere, from financial markets to law enforcement to politics to advertising and marketing, artistic expression, warfare, and even religious belief. The Neuro Revolution introduces you to the brilliant people leading this worldwide transformation for a unique insider’s glimpse into the startling future now appearing at our doorstep. From foolproof lie detectors to sure-fire investment strategies to super-enhanced religious and aesthetic experiences, the insights and revelations within The Neuro Revolution will foster wonder, debate, and in some cases consternation. Above all, though, they need to be understood by those who will be most affected---all of us.

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About the Author

Zack Lynch with Byron Laursen

Zach Lynch is the founder and executive director of the Neurotechnology Industry Organization, a global trade association for companies involved in neuroscience, brain research institutes, and patient advocacy groups. He is also the co-founder of NeuroInsights, the world’s leading market research firm covering the neurotechnology industry. Byron Larsen is the bestselling co-author of both ShowTime and The Winner Within.

Zack Lynch
Byron Laursen

Zack Lynch

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Available Formats and Book Details

The Neuro Revolution
How Brain Science Is Changing Our World
Zack Lynch with Byron Laursen

Trade Paperback

Trade Paperback
St. Martin's Press
St. Martin's Griffin
November 2010
Trade Paperback
ISBN: 9780312654887
ISBN10: 031265488X
6 1/8 x 9 1/4 inches, 272 pages
$18.99

e-Book Agency

e-Book Agency
St. Martin's Press
July 2009
e-Book Agency
ISBN: 9781429988230
ISBN10: 1429988231
6 1/8 x 9 1/4 inches, 256 pages
$7.99
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