Seeing the Light

Inside the Velvet Underground

Rob Jovanovic

St. Martin's Press

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With exclusive new interviews from the band, this is a captivating account of one of the most influential groups in rock history.

Brian Eno famously said “the first Velvet Underground album only sold 10,000 copies, but everyone who bought it formed a band.” Perhaps no other musicians can claim such limited chart success and so enduring a musical legacy as The Velvet Underground. Artists including David Bowie, The Sex Pistols, Joy Division, Roxy Music, Nirvana, U2, R.E.M., and even dissident Czech playwright and eventual president Václav Havel have cited the Velvets as a major influence.

Seeing the Light presents the untold story of the band. Formed by the mercurial Lou Reed and classically trained Welshman John Cale in the mid-1960s, the band first gained notoriety after being adopted by Andy Warhol. Warhol’s patronage allowed the group to chart unexplored regions of rock ’n’ roll, producing unforgettable and unsettling music that veered from droning, avant-garde experimentalism to folk-infused pop, offering taboo-busting tales of drug addiction, prostitution, and sexual deviance. Creative tensions and frustrated ambition eventually saw both Cale and Reed leave the band, to its ignominious end.

In the decades since, The Velvet Underground’s music has attained classic status, revered alongside The Beatles and The Beach Boys as one of the sources of modern pop. With exclusive new interviews from members Moe Tucker and Doug Yule, as well as the widow of their bandmate Sterling Morrison, journalist Rob Jovanovic peels back the mystique of one of the most important bands in rock history.

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Book Excerpts

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Seeing the Light
Chapter 11942 - 1964 Beginning to See the Light'They put the thing down your throat so you don't swallow your tongue, and they put electrodes on your head. The effect is that you lose your memory and become a vegetable. I wrote "Kill Your Sons" on Sally Can't Dance about that. You can't read a book because you get to page 17 and have to go right back to page one again.'Lou Reed 
 
In New York during the late 1950s, the suburban view of homosexuality was that it was a mental condition that had to be 'cured'. Though Kerouac, Ginsberg and the Beat gang were running

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Praise for Seeing the Light

Praise for the Work of Rob Jovanovic

“A fond retrospection. Given the paucity of information about the band, this account automatically rises to the summit.” —Publishers Weekly on Perfect Sound Forever

“Entertaining and informative.” —Time Out Chicago on Big Star

“Carefully compiled homage.” —New Musical Express (UK) on Beck!

“A dazzling read . . . A triumph of music journalism.” —Evening Herald (UK) on A Version of Reason


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About the Author

Rob Jovanovic

Rob Jovanovic is the author of books on Kate Bush, Beck, R.E.M, Pavement, Nirvana, George Michael, and Big Star. He has contributed to such music magazines as Mojo, Q, Level, Record Collector, and Uncut.

Rob Jovanovic

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Available Formats and Book Details

Seeing the Light
Inside the Velvet Underground
Rob Jovanovic

Hardcover

Hardcover
St. Martin's Press
March 2012
Hardcover
ISBN: 9781250000149
ISBN10: 1250000149
6 1/8 x 9 1/4 inches, 320 pages, Plus one 8-page black and white photo insert
$26.99

e-Book Agency

e-Book Agency
St. Martin's Press
March 2012
e-Book Agency
ISBN: 9781429942263
ISBN10: 1429942266
320 pages, 8pp b/w insert
$7.99
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