Brutal Simplicity of Thought

How It Changed the World

M&C Saatchi

St. Martin's Press

Download Image M&C Saatchi Brutal Simplicity of Thought

Available Formats

BookeBook
The principles of creativity in stunningly simple words and pictures by the man behind the world’s most successful advertising agency
 
How did two wheels emancipate women? How can a pie save thousands of lives? How can a useless piece of fabric determine social status? How can you make night day?
 
Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents deceptively simple examples of concepts that have changed the world—from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enable us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. This book started life as a training manual for Saatchi advertising employees, and its approach has shaped the Saatchistory for forty years. Its principles permeate the culture, philosophy and structure of one of the world's best known corporate brands. Whether you are a student, an artist, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.

Connect with the Author

M&C Saatchi

Official Sites


Related Links


Sign Up for
Author Updates

Macmillan Newsletter


Sign up to receive information about new books, author events, and special offers.

Sign up now

Reviews

Praise for Brutal Simplicity of Thought

“Great creative ideas are always simple, or at least, they feel simple. At Google we aspire to simplicity in everything we do, and Lord Saatchi's perspicuous collection is an enjoyable reminder of the power of clear thinking.”
--Tom Uglow, Google Creative Lab


Reviews from Goodreads

Back

About the Author

M&C Saatchi

MAURICE SAATCHI graduated from the London School of Economics with first class honours. With his brother Charles Saatchi he established first Saatchi and Saatchi and then M&C Saatchi.  He was made a life peer in 1996 and serves as part of the House of Lords Conservative Party.

M&C Saatchi

M&C Saatchi

Official Sites

Back

Buy the Book

Available Formats and Book Details

Brutal Simplicity of Thought
How It Changed the World
M&C Saatchi

Paper Over Board

Paper Over Board
St. Martin's Press
April 2013
Paper Over Board
ISBN: 9781250012951
ISBN10: 1250012953
6 3/4 x 9 3/8 inches, 112 pages, Includes 48 color illustrations throughout
$18.99

e-Book Agency

e-Book Agency
St. Martin's Press
April 2013
e-Book Agency
ISBN: 9781250012944
ISBN10: 1250012945
112 pages
$9.99
Back

From The Publisher

St. Martin's Press

Latest on Facebook

Latest on Twitter

Back