The Winner Effect

The Neuroscience of Success and Failure

Ian H. Robertson

Thomas Dunne Books

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What makes a winner? Why do some people succeed both in life and in business, and others fail? Why do a few individuals end up supremely powerful, while many remain powerless?

The “winner effect” is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident, and more aggressive. The effect is as strong as any drug. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.

By understanding what the mental and physical changes are that take place in the brain of a “winner,” how they happen, and why they affect some people more than others, Robertson answers the question of why some people attain and then handle success better than others. He explains what makes a winner—or a loser—and how we can use the answers to these questions to understand better the behavior of our business colleagues, family, friends, and ourselves.

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Book Excerpts

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The Winner Effect
1The Mystery of Picasso's SonAre we born to win?Holding hands with their father, a six-year-old girl and her eight-year-old brother arrive at the mansion's gates. They ring the bell and wait, smelling the eucalyptus scent released by the rain that is falling steadily. It takes a long time before the concierge appears, peering out and demanding if they have an appointment. Their father stammers that they have.'I'll see if the Master will receive you,' the old man says. They wait and wait.'You'd better wait in the car,' the father mutters, but they stay.

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Reviews

Praise for The Winner Effect

“A book that will help you understand what makes winners, and what paths to avoid when you get power.” —MindYourDecisions.com

"Fascinating."—The Sunday Times (UK)

"Compelling stories combine with cutting-edge science to show why coming first is not the same as being a real winner -- engrossing."—Oliver James, author of They F*** You Up

“Like a masterful detective, Dr. Robertson provides a captivating and insightful journey into understanding the mystery of the effects of power on human behavior and thinking.”—Mike Hawkins, award-winning author of Activating Your Ambition: A Guide to Coaching the Best Out of Yourself and Others

“He tells a compelling, vivid and instructive story of how we are empowered and how we are disempowered and how we succeed and how we fail. I really enjoyed it -- it is a must read.” —Raymond Tallis, author of Aping Mankind

“A fascinating topic dealt with in a fascinating way. … I love the book.”—Matt Cooper, author of How Ireland Really Went Bust

“What does it take to be a winner; to be successful and achieve at an optimal level? Professor Robertson has masterfully synthesized cutting edge social, cognitive, and developmental psychology, as well as neuroscience with fascinating stories of notable people in the public eye to answer this question. Thoroughly researched and engagingly written by an international scholar, once you begin reading this book it will be difficult to put down.  Whatever your profession, this remarkable book will most assuredly resonate with you.”—John B. Arden, PhD, author of Rewire Your Brain

"Utterly fascinating." —Publishers Weekly


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About the Author

Ian H. Robertson

“Ian Robertson is a rare combination: a cutting edge neuroscientist whose important research is done in great depth and with careful detail, who also has the ability  to step back, take risks, and explore the big picture, with a vivid, clear, engaging style, and enviable energy.” —Norman Doidge, author of the New York Times bestseller The Brain that Changes Itself

A neuroscientist and trained clinical psychologist, Ian Robertson is an international expert on neuropsychology. Currently Professor of Psychology at Trinity College Dublin, and formerly Fellow of Hughes Hall, University of Cambridge, he holds visiting professorships at University College London and Bangor University in the United Kingdom, and is a visiting scientist at the Rotman Research Institute in Toronto, Canada. He is a member of the Royal Irish Academy and has published over 250 scientific articles in leading journals. He is also author and editor of ten scientific books, including the leading international textbook on cognitive rehabilitation, and three books for the general reader including Mind Sculpture: Your Brain’s Untapped Potential. He is a regular keynote speaker at conferences on brain function throughout the world. He lives in Dublin, Ireland.

Learn more at www.TheWinnerEffect.com.

Ian H. Robertson

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Ian H. Robertson

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Available Formats and Book Details

The Winner Effect
The Neuroscience of Success and Failure
Ian H. Robertson

e-Book Agency

e-Book Agency
St. Martin's Press
Thomas Dunne Books
October 2012
e-Book Agency
ISBN: 9781250013644
ISBN10: 125001364X
6 1/8 x 9 1/4 inches, 320 pages
$12.99

Hardcover

Hardcover
St. Martin's Press
Thomas Dunne Books
October 2012
Hardcover
ISBN: 9781250001672
ISBN10: 1250001676
6 1/8 x 9 1/4 inches, 320 pages
$25.99
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Thomas Dunne Books

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