Digital Assassination

Protecting Your Reputation, Brand, or Business Against Online Attacks

Richard Torrenzano and Mark Davis

St. Martin's Griffin

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Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. 

From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media.

Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today’s news.

Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization.

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Digital Assassination
1:// The Digital Mosh PitON JUNE 5, 1968, for reasons known only to himself, Sirhan Sirhan fired a bullet into the head of Robert F. Kennedy at the Ambassador Hotel in Los Angeles, killing him.In May 2005, a Nashville man, for reasons known only to himself, used Wikipedia to fire a bullet directly into the reputation of John Seigenthaler, former Kennedy aide, civil rights hero, and newspaper publisher, character assassinating him to the core.The Wikipedia entry reported that Seigenthaler:was the assistant to Attorney General Robert Kennedy in the early 1960's.

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About the Author

Richard Torrenzano and Mark Davis

RICHARD TORRENZANO is chief executive of The Torrenzano Group, a New York strategic communications and high-stakes issues management firm that helps organizations “take control of how they are perceived.” For almost a decade he was a member of the New York Stock Exchange’s Management and Executive committees. He has managed some of the most visible global corporate crises in our lifetime.

MARK DAVIS is a former White House speechwriter and a senior director of the Washington-based White House Writers Group, where he has consulted with the Defense Advanced Research Projects Agency (DARPA), as well as with some of the nation’s leading telecommunications, information technology and defense-aerospace companies. He is a frequent lecturer, writer and blogger on politics, technology, and the future.

Richard Torrenzano
Mark Davis

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Available Formats and Book Details

Digital Assassination
Protecting Your Reputation, Brand, or Business Against Online Attacks
Richard Torrenzano and Mark Davis

Trade Paperback

Trade Paperback
St. Martin's Press
St. Martin's Griffin
October 2011
Trade Paperback
ISBN: 9781250013699
ISBN10: 1250013690
5 1/2 x 8 1/4 inches, 304 pages
$18.99

Hardcover

Hardcover
St. Martin's Press
October 2011
Hardcover
ISBN: 9780312617912
ISBN10: 0312617917
6 1/8 x 9 1/4 inches, 304 pages
$25.99

e-Book Agency

e-Book Agency
St. Martin's Press
October 2011
e-Book Agency
ISBN: 9781429989381
ISBN10: 1429989386
304 pages
$7.99
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