“One to one, no one is as compelling, as charismatic, as seductive as Steve Jobs. It’s just magic.” – Alan Deutschman on “Bloomberg West” in August 2011
In this original e-essay, part of the forthcoming book Why Steve Jobs Matters, veteran Silicon Valley journalist Alan Deutschman describes how Jobs changed the world we live in forever.
Steve Jobs’ far-reaching vision of what technology was capable of rescued the American Dream while creating one of the most influential companies in the world, Apple Computer. Epic early career highs and lows, unwavering persistence and a relentless work ethic transformed him into the mythical hero he is today. His life story combined elements of contemporary legend, and the brilliant products he brought us—the iMac, iTunes, iPod, iPhone and iPad—anticipated needs we never knew we had. Now, Alan Deutschman brings together the intersecting stories of Steve Jobs—his personal life and the truly great corporation he created—to show readers "How Steve Jobs Changed Our World."
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ALAN DEUTSCHMAN is one of America's most provocative thinkers about leadership and change, and is widely considered one of the world’s most knowledgeable reporters about Jobs’ life and career. He first interviewed Steve Jobs in 1993 as the Silicon Valley correspondent for Fortune magazine. In 2000 he published an unauthorized biography called The Second Coming of Steve Jobs, for which he interviewed nearly 100 people close to Jobs. In his 23-year career as a journalist he has also been a senior writer at Fast Company, the "Profit Motive" columnist for GQ, and a contributing editor at Vanity Fair and New York Magazine. His articles have appeared in the New York Times Magazine, Wired, and Salon.com. He is the author of Change or Die , A Tale of Two Valleys, and Walk the Walk: The #1 Rule for Real Leaders , which was selected as one of the best business books of the year by Strategy+Business and the Miami Herald. He currently serves as the Reynolds Chair of Business Journalism at the University of Nevada, Reno.