The Perfect Scent

A Year Inside the Perfume Industry in Paris and New York

Chandler Burr

Henry Holt and Co.

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From the New York Times perfume critic, a stylish, fascinating, unprecedented insider’s view of an industry and its charismatic characters
 
No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes—one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation. We follow Coty’s mating of star power to the marketing of perfume, watching Sex and the City’s Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales?
 
In Paris at the elegant Hermès, we see Jean Claude Ellena, his company’s new head perfumer, given a challenge: he must create a scent to resuscitate Hermès’s perfume business and challenge le monstre of the industry, bestselling Chanel No. 5. Will his pilgrimage to a garden on the Nile supply the inspiration he needs? The answer lies in Burr’s informative and mesmerizing portrait of some of the extraordinary personalities who envision, design, create, and launch the perfumes that drive their billion-dollar industry.

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Introduction
On June 9, 2004, just before 5:00 p.m., Jean-Claude Ellena was being driven to a meeting at the offices of Parfums Hermès in Pantin, just outside the périphérique to the northeast of Paris. Ellena was a famous ghost, a member of an elite group of perfumers who create fragrances sold under the names of designers and luxury houses while keeping assiduously to the shadows. But he was just at the point of becoming particularly, and rather extraordinarily, visible to the world. He was on his way to Hermès to submit his first essais, his olfactory sketches, for an

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About the Author

Chandler Burr

Chandler Burr is the New York Times perfume critic and author of The Emperor of Scent: A Story of Perfume, Obsession, and the Last Mystery of the Senses and A Separate Creation. Burr, who earned a master’s in international economics and Japan studies from the Paul H. Nitze School/Johns Hopkins, has written for The Atlantic, The New York Times Magazine, U.S. News & World Report (where he was a contributing editor), and The New Yorker. He lives in New York City.

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Available Formats and Book Details

The Perfect Scent
A Year Inside the Perfume Industry in Paris and New York
Chandler Burr

e-Book Agency

e-Book Agency
Henry Holt and Co.
January 2008
e-Book Agency
ISBN: 9781429924658
ISBN10: 1429924659
6 1/8 x 9 1/4 inches, 320 pages
$9.99

Hardcover

Hardcover
Henry Holt and Co.
January 2008
Hardcover
ISBN: 9780805080377
ISBN10: 0805080376
6 1/8 x 9 1/4 inches, 336 pages
$25.00

Trade Paperback

Trade Paperback
Picador
January 2009
Trade Paperback
ISBN: 9780312425777
ISBN10: 0312425775
5 1/2 x 8 1/4 inches, 336 pages
$17.00
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Henry Holt and Co.

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