The Upcycle

Beyond Sustainability--Designing for Abundance

William McDonough and Michael Braungart

North Point Press

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From the authors of Cradle to Cradle, we learn what’s next: The Upcycle

The Upcycle is the eagerly awaited follow-up to Cradle to Cradle, one of the most consequential ecological manifestoes of our time. Now, drawing on the lessons gained from 10 years of putting the Cradle to Cradle concept into practice with businesses, governments, and ordinary people, William McDonough and Michael Braungart envision the next step in the solution to our ecological crisis: We don't just use or reuse resources with greater effectiveness, we actually improve the world as we live, create, and build.
     For McDonough and Braungart, the questions of resource scarcity and sustainability are questions of design. They are practical-minded visionaries: They envision beneficial designs of products, buildings, and business practices—and they show us these ideas being put to use around the world as everyday objects like chairs, cars, and factories are being reimagined not just to sustain life on the planet but to grow it. It is an eye-opening, inspiring tour of our green future  as it unfolds in front of us.
     The Upcycle is as ambitious as such classics as Rachel Carson’s Silent Spring—but its mission is very different. McDonough and Braungart want to turn on its head our very understanding of the human role on earth: Instead of protecting the planet from human impact, why not redesign our activity to improve the environment? We can have a beneficial footprint. Abundance for all. The goal is within our reach.

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Reviews

Praise for The Upcycle

Praise for Cradle to Cradle

“Asking how a cherry tree would design an energy-efficient building is only one of the creative ‘practices’ that McDonough and Braungart spread before their readers. This book will give you renewed hope that, indeed, ‘it is darkest before the dawn.’” —Carl Pope, executive director of the Sierra Club

“[McDonough and Braungart are] masters of holistic environmentalism . . . [They] have a knack for combining big ideas with commonsense practicality, which leaves readers feeling excited about the future.” —Bruce Barcott, Outside Magazine


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About the Author

William McDonough and Michael Braungart

William McDonough is an American architect and founding principal of William McDonough + Partners. Michael Braungart is a German chemist. Together they cofounded McDonough Braungart Design Chemistry, and in 2002 they coauthored Cradle to Cradle.

William McDonough
Michael Braungart

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Michael Braungart

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Available Formats and Book Details

The Upcycle
Beyond Sustainability--Designing for Abundance
William McDonough and Michael Braungart

e-Book Agency

e-Book Agency
Farrar, Straus and Giroux
North Point Press
April 2013
e-Book Agency
ISBN: 9781429969055
ISBN10: 1429969059
256 pages
$10.99

Trade Paperback

Trade Paperback
Farrar, Straus and Giroux
North Point Press
April 2013
Trade Paperback
ISBN: 9780865477483
ISBN10: 0865477485
5 1/4 x 8 1/4 inches, 256 pages
$24.00
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