Label Launch

A Guide to Independent Record Recording, Promotion, and Distribution

Veronika Kalmar

St. Martin's Griffin

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Whether you're in a band, a business entrepreneur or just interested in the music business, Label Launch will let you take your fantasies of holding the reigns at your own record label into reality. In fun, easy-to-understand language Veronika Kalmar takes you step-by-step through the intricate process of running a label from the moment you think about entering the biz until your first CD, vinyl single, or demo tape rolls off the press. Topics covered include:

Funding your label
Maneuvering through the legal maze
Selling your product online and off
Picking and signing bands
Promotion and touring
Avoiding the most common pitfalls of a new label

And even tells you when it's time to sell out to "the man."

Kalmer has culled information from the best in the independent record business interviewing heads of labels who have made a great success and those that almost didn't make it.

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About the Author

Veronika Kalmar

Veronika Kalmar has been at the forefront of the Seattle music scene as a journalist for the past ten years. She has written for The Seattle Times, Seattle Weekly, The Rocket, and recently the Experience Music Project Museum. She lives in Seattle, Washington.

Veronika Kalmar

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Available Formats and Book Details

Label Launch
A Guide to Independent Record Recording, Promotion, and Distribution
Veronika Kalmar

e-Book Agency

e-Book Agency
St. Martin's Press
St. Martin's Griffin
April 2007
e-Book Agency
ISBN: 9781429976084
ISBN10: 142997608X
208 pages
$7.99

Trade Paperback

Trade Paperback
St. Martin's Press
St. Martin's Griffin
August 2002
Trade Paperback
ISBN: 9780312263508
ISBN10: 0312263503
5 1/2 x 8 1/4 inches, 208 pages
$16.99
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