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“Lifts the curtain on the global pollster/consultant business. [Greenberg’s] candor and wide range of experience makes for an illuminating memoir. High-octane politics laid bare.”—Kirkus Reviews
“I so admire how this book captures the way great leaders have struggled to succeed in their missions and nobody more than Stan has helped them get there with so much respect for voters.”—Rahm Emanuel, White House chief of staff
“Stan Greenberg has produced the political equivalent of Dean Acheson's classic, Present at the Creation. No single strategist has done more to lay the foundation for modern progressive politics—across the globe. Here Stan tells how it happened.”—George Stephanopoulos
“No political professional has seen, shaped or been part of more history in more places than Stan Greenberg. This book could only be written by Stan Greenberg and is a must read.”—James Carville
“Greenberg doesn't get bogged down in jargon, and the strength of the book lies in his insider perspective on the leaders who helped shape this century. He astutely assesses their strengths and weaknesses to discover why some succeeded and others failed in bringing their governing vision to fruition. Perhaps his most important contribution is his perspective on the role of pollsters, which he sees as bringing public opinion into the realm of politics, as he writes, ‘The fundamental lesson is that people matter because elections matter.’”—Publishers Weekly
STANLEY B. GREENBERG is chairman and CEO of Greenberg Quinlan Rosner. In addition to those covered in his memoir, Greenberg has served as a polling advisor to national campaigns for German Chancellor Gerhard Schroeder, Al Gore, Chris Dodd, and Joe Lieberman. Greenberg is the author of The Two Americas, Middle Class Dreams, and The New Majority.
Stanley B. Greenberg
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