The Blueprint

How the New England Patriots Beat the System to Create the Last Great NFL Superpower

Christopher Price

Thomas Dunne Books

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For years, the New England Patriots were a certifiable joke of a franchise. They were run on the cheap and were once the very example of how not to manage a team. They hired inept coaches---one of whom (Clive Rush) was nearly electrocuted when he grabbed a microphone at his introductory press conference. In 1968 their scouting director, Ed McKeever, suggested they draft a wide receiver . . . before someone in the organization realized the player had been dead for six months. They plucked ex-players out of the stands minutes before kickoff---Bob Gladieux was enjoying a beer at the game when he heard his name called over the P.A. (The Patriots had cut a player earlier that morning and found themselves short. Gladieux, who would go on to spend four years in the league as a running back, made the tackle on the opening kickoff.) And they played in a run-down stadium that was one of the worst venues in professional sports. There were brief moments of success, but on each occasion, front-office infighting would invariably cause the franchise to slide back down to the basement again.
 
But in the first four months of 2000, everything changed. The hiring of head coach Bill Belichick and Vice President of Player Personnel Scott Pioli and the drafting of quarterback Tom Brady turned the fortunes of the franchise around. And their nontraditional approach to acquiring personnel---remembering that it’s not about collecting talent, it’s about assembling a team---quickly led to three Super Bowl titles in four seasons. It’s a feat that, in the salary cap era, with free agency, planned parity and balanced scheduling, is in many ways even more impressive than anything achieved by the past dynasties of Green Bay, Pittsburgh, Dallas, and San Francisco.

Along the way, Christopher Price has had a front-row seat for football history, chronicling the rise to power of the NFL’s unlikeliest superpower. Price takes the reader inside the franchise to give him a dynamic portrait of a mighty organization at the height of its power. Readers are immersed in the locker room during the strange and tumultuous days of 2001 and 2003, when major personnel moves involving a pair of the most popular players in franchise history---Drew Bledsoe and Lawyer Milloy---threatened to rock their championship foundation to the core. Readers get an up-close look at the team that dominated the league on the way to a record-setting winning streak in 2004. And Price analyzes what went wrong when they fell short in 2005 and 2006, and how they plan to return to Super Bowl form in 2007.

 The Blueprint  will explore how the Patriots went from the dregs to a dynasty, becoming the gold standard for professional sports franchises everywhere. It will prompt sports fans (and those who study organizations) to acknowledge what many football insiders have believed for a long time: when it comes to building a successful system, the Patriots have the Blueprint.
 
Praise for Christopher Price’s Baseball by the Beach: A History of America’s National Pastime on Cape Cod
 
“[Price] provides anecdotes bound to amuse some, astound others, and inform all.”
---Cape Cod Times
 
“[Price] captures the true essence of the game and its people.”
---Front Row, New England Sports Network
 
“An excellent job . . . a solid, definitive story of the Cape Cod Baseball League.”
---The Cape Codder

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Chapter 1
At the end of the 1950s, there were few American institutions as well established as the National Football League. Under Commissioner Bert Bell, the league had a stable hand at the rudder. Bell had guided it through a difficult stretch that included a challenge from the All-American Football Conference, as well as a period of unprecedented growth that had made a motley collection of owners who were teetering on the brink of financial ruin into a unified group of wealthy individuals. By 1959, they were able to stand side by side with Major League Baseball as a viable professional entity.

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About the Author

Christopher Price

Christopher Price has covered the Boston sports scene for the last ten years, working for ESPN.com, SI.com, and Baseball America, as well as The Boston Globe, The Washington Post and The Miami Herald. In that time, he’s established himself as an award-winning sportswriter who has been honored by Northeastern University, the New England Press Association, and the North Carolina Press Association. He’s currently the football writer for Boston Metro, a job he’s held since 2001. He lives in Boston with his wife, Kate.

Christopher Price

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Available Formats and Book Details

The Blueprint
How the New England Patriots Beat the System to Create the Last Great NFL Superpower
Christopher Price

e-Book Agency

e-Book Agency
St. Martin's Press
Thomas Dunne Books
November 2013
e-Book Agency
ISBN: 9781466856424
ISBN10: 1466856424
336 pages, Includes one 8-page black-and-white photo section
$9.99

Trade Paperback

Trade Paperback
St. Martin's Press
St. Martin's Griffin/Thomas Dunne Books
September 2008
Trade Paperback
ISBN: 9780312384852
ISBN10: 0312384858
5 1/2 x 8 1/4 inches, 336 pages, Includes one 8-page black-and-white photo section
$15.99
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