Ego Trip's

Book of Rap Lists

Sacha Jenkins, Elliott Wilson, Jeff Mao, Gabe Alvarez, and Brent Rollins

St. Martin's Griffin

Ego Trip's Book of Rap Lists is more popular than racism!
Hip hop is huge, and it's time someone wrote it all down. And got it all right. With over 25 aggregate years of interviews, and virtually every hip hop single, remix and album ever recorded at their disposal, the highly respected Ego Trip staff are the ones to do it. The Book of Rap Lists runs the gamut of hip hop information. This is an exhaustive, indispensable and completely irreverant bible of true hip hip knowledge.


Praise for Ego Trip's

"You hold in your hands a powerful tool, a document rich in humor and obsessive devotion.
Packed with history and compulsively readable, Ego Trip's Book of Rap Lists is bound to spark
as many arguments as it settles. Buy the damn thing." --Joe Levy, Music Editor, Rolling Stone

"A must-have for any rap aficionado." --Russell Simmons

"Fearlessly funny, encyclopedic in scope, and sure to start more beef than Oscar Mayer, this
book-like everything Ego Trip touches-is pure hip hop." --Alan Light, Editor-in-Chief, Spin

"Essential brain-food for hungry hip hoppers." --Selwyn Seyfu Hinds, Editor-in-Chief, The

"A wealth of useful information on one of the four elements of hip hop. Wow! Who had time for
this?" --Danny Hoch

"The best book I've ever read-and I can't read!" --Chris Rock

Reviews from Goodreads



  • Sacha Jenkins, Elliott Wilson, Jeff Mao, Gabe Alvarez, and Brent Rollins

  • Sacha Jenkins-much like rap great KRS One-is hip hip. Sachy-Sach, his sister Dominiqe, and
    their artistically inclined, Haitian-born mom-dukes, Monart, moved to Astoria, Queens, NY from
    Silver Springs, MD in the summer of 1977. Their Philadelphia, PA-reared, filmmaking/Emmy
    Award-winning pop-dukes, Horace was already living in NYC at the time (100th Street & Central
    Park West, to be exact...blocks away from the infamous Rock Steady Park). During the school
    week, young Sacha spent his post three o'clock days playing stickball and skelly. Then...
    1980: Sacha was blessed by an elder with an instrument of destruction that would forever change
    his life. "PK," a local subway scrawler with some inter-borough celebrity, handed the young boy
    a very juiced-up Pilot magic marker.

    1988: Inspired by a the International Graffiti Times (a rag published by aerosol legend Phase 2
    and David Schmidlap), Sacha would put together Graphic Scenes & X-plicit Language-a zine
    dedicated to, yep, graf. And poetry. And anti-Gulf War rants. And humor. And towards the end,
    in 1991, music.
    1992: Beat Down, America's first hip hop newspaper, is launched by Sacha and a childhood
    friend have a falling out. Bye bye, Black bird.
    June, 1994: Ego Trip magazine is born.
    1996: Sacha writes for Vibe, Rolling Stone, and Spin. He gets a Writer-At-Large then Music
    Editor gig at Vibe.
    Present: In his spare time, Sacha likes to play guitar, collect Planet of the Apes action figures and
    listen to rap that isn't wack. He's a Leo.

    In the summer of 1992, armed with his worthless LaGuardia Community College Associate Arts
    degree, mulatto-born Elliot Wilson attempted to connect with The Source to no avail. Frustrated
    20and full of half-black rage, Wilson vowed to one day show his smarmy colleagues in the world
    of hip hop journalism what a tragic mistake they had made.

    Befriending fellow W.C. Bryant High School alum Sacha Jenkins and L.C.C. student Haji
    Akhigbade, Wilson became the Music Editor of the duo's burgeoning rap newspaper, Beat
    Down. After the trio disbanded in the fall of '93, Wilson encouraged Jenkins to give the
    publishing game another shot and the seasoned salt-and-pepper duo began to conceptualize
    Ego Trip.

    Wilson soon realized, however, that one cannot eat off props alone. When not contributing
    toward ground-breaking. When not contributing toward ground-breaking Ego Trip scriptures,
    he actively freelanced for Vibe, Rap Pages, Rap Sheet, Time Out New York and Paper. In 1995,
    he endured a brief-but-successful stint as an Associate Editor at CMJ New Music Report where
    he solidified the indie rock trade rag's hip hop coverage.

    But it was in 1996 that he would enjoy a particularly sweet payback when he was wooed from
    CMJ to become The Source's Music Editor. During his two-year tenure, he helped propel the
    already established publication to the country's top-selling music title.

    From Q-borough underachiever to Big Willie publishing mogul and now author, Elliot Jesse
    Wilson Jr. is a living testament that dreams can and do come true.

    Toiling for years as a truck-driving production assistant on the New York commercial filmmaking
    scene, New York University graduate Chairman Mao needed direction. An aspiring DJ, his
    addiction to acquiring wax had depleted his bank account. But in 1992, his chance meeting with an
    ambitious young publishing entrepreneur/film intern named Sacha Jenkins introduced an
    absurd solution to these fiscal woes-entering the world of music journalism! Mao began
    contributing to Jenkins' Beat Down magazine in exchange for complimentary promotional
    copies of hip hop records. He couldn't believe his luck.

    Mao eventually exploited this writing scam so well that he actually began earning rent money
    with his new vocation. While becoming a fundamental cog within Jenkins' and partner Elliot
    Wilson's next publishing foray, Ego Trip, Mao enlightened Rolling Stone, Spin, Entertainment
    Weekly and Vibe with his critical musings. Amongst his most noteworthy assignments: his
    guest editorship for Rap Pages acclaimed DJ Issue in April of 1996 and is profile of The
    Notorious B.I.G. in April of 1997 for the cover of The Source shortly before the rapper's
    untimely death.

    Currently Ego Trip's Editor-in-Chief and a Vibe Writer-at-Large, Mao still can't believe he
    possesses a job that doesn't require him to sweep floors and chauffeur ad agency assholes.
    When not clocking long-but-gratifying hours at ET's NYC HQ, he can be found in a record
    store near you digging for archival additions to his now 20,000-piece strong record library.

    Gabriel Alvarez was a long-haired, 20-year-old, L.A.-born Mexican with glasses trying to find a
    job in 1991. The odds were against him. Nobody wanted him. The only alternative? Intern for
    gratis at the latest magazine acquisition of Hustler publishing magnate Larry Flynt. Film Threat
    was a cool, anti-Hollywood, punk rock-type rag that gave the mainstream film press the kind of
    kick in the ass it needed. Alvarez quickly elevated to the position of Associate Editor.

    Two years later, however, it was time to move on and Alvarez began working for another Flynt
    publication. Rap Pages was a hip hop mag that needed new creative energies to help it realize its
    potential. As Managing Editor, Alvarez expelled plenty of blood, sweat and tears and featured
    special graffiti, DJ and breakdance issues that intrigued a growing readership. Another three
    years later, though, it was time to roll the dice again.

    His next job opportunity came in 1996 in the enticing form of Ego Trip, and amazingly creative
    magazine outta New York City, that made him an offer he couldn't refuse: a Managing Editor
    position demanding lots of hard work but no money. Displaying the sage decision-making skills
    that have guided his entire career, Alvarez immediately packs his bags and heads for the
    Rotten Apple. He begins freelancing extensively for The Source and Vibe. His status as an
    important critical voice grows. He even cuts his hair. He couldn't be happier. Or more broke.

    Alternately known as Asparagus, Prima, Gor-gee, Half-Black, Kinda-Black, Brent Rollins or
    Milton Reese (depending on the time of day), Brent Rollins, ET's full-time Art Director and
    part-time scribe, is the original "Afrocentric Asian, half man/half-amazin'."

    But whatever he's called, he's called often by the entertainment biz. Before graduating from
    UCLA with a BFA, Rollins had the fortunate opportunity to cut his teeth designing logos for films
    like Spike Lee's Mo Better Blues and John Singleton's Boyz N The Hood as well as interning
    at Fattal and Collins Design & Advertising. He punctuated his college career by creating graphics
    for a FOX Network variety show, revamping the identity for TV's historic Soul Train and
    studying for a French exam all during his senior finals week. C'est incroyable!

    However, it was his subsequent two-year bid (1994-1996) as Art Director for Rap Pages magazine
    which honed Rollins' talents. Since then, he's serviced clients such as Miramax Films, ICM, A&M,
    Mo' Wax and SoleSide Records. Along the way, he's also created art for the Pharcyde, The
    Notorious B.I.G., Gang Starr, Sir Menelik, Black Star, and The Refugee Project charity
    organization. Between maintaining the 24/7 grind that has put food on his table and made his mom
    proud, the design veteran continues to champion the maligned and forgotten genre of "weirdo-
    rap." Big time.


Available Formats and Book Details

Ego Trip's

Book of Rap Lists

Sacha Jenkins, Elliott Wilson, Jeff Mao, Gabe Alvarez, and Brent Rollins



St. Martin's Griffin