“With boomers looking toward the Big R (retirement), what will they do next? Bill Novelli spells it out. They’ll change the culture once again---redefining the workplace, their communities, health care, and public services. They’ll not only change the retirement culture, but they can make communities and life better. At every stage of their journey they’ve changed the culture. Now they’re set.” —Jane Bryant Quinn, author of Smart and Simple Financial Strategies for Busy People

“50+ is an inspirational and thought-provoking book about our unique opportunity to change America. Bill Novelli, who has a history of tackling tough social issues, shows us how we can improve the quality of our own lives and create a healthier nation by seizing the opportunities that spring from our increased longevity and the aging of the boomers. 50+ will ignite your passion to join the revolution.” —Tommy Thompson, former Secretary, U.S. Department of Health and Human Services

“It is no secret that the demographics of this nation are changing dramatically. As 78 million baby boomers retire, this nation can provide a positive revolution for change or continue the politics of gridlock, division, and partisanship. In this challenging book, Bill Novelli believes we have the opportunity to make America stronger and better. For that to happen, the author believes a generation that helped make this country strong will have to respond to duty one more time, while they are still in their prime. He's right!” —Leon E. Panetta, former White House Chief of Staff

“Bill Novelli has issued a compelling call to action that we all should heed to harness our energy, experience, and principles in order to transform ourselves, the country, and the planet. In laying down the gauntlet to perhaps the most idealistic generation living in the most exciting period of human history, Bill gives us great hope for our future and illuminates a path to fulfillment. Yes, there is life after 50. In fact, we can thrive and leave a lasting, positive legacy.” —Naomi Judd, singer, songwriter, social activist

“A call to action to the boomers and their older brothers and sisters to reignite their passion for change and to make America a better place for all generations . . . This is a must-read for anyone who wants to make the most of life after 50.” —Juan Williams, NPR senior correspondent and author of Eyes on the Prize

“Unlike most executives, who market products, Bill Novelli has become known for marketing ideas, causes, and healthier lifestyles. Today he is calling on America to prepare for a future with a larger share of older persons---by trying to forge a consensus between aging boomers and an optimistic generation of rising millennials.” —William Strauss and Neil Howe, coauthors of Generations